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Alex Romer's work experience begins in 2000 when they served as the Managing Director at CPP Korea. From 2002 to 2006, they worked as the Senior Director International Consumer Products at World Wrestling Entertainment. Alex then joined IMG as Vice President Sports Licensing from 2006 to 2007. Alex went on to work at ATP World Tour as a Licensing & Merchandising Consultant from 2008 to 2010. Alex then served as the Operations Director at MAK Retail Ltd from 2010 to 2012. Starting in 2012, they worked as the Executive Director Client Services at LICENSED BRANDS INTERNATIONAL LIMITED. In 2018, they transitioned to become the Chief Operating Officer at We Are Nations and was promoted to Chief Executive Officer in 2021. Additionally, they have a future role as a Non Executive Director for Salford Red Devils Rugby League Club starting in 2023.

Alex Romer obtained a BA (Hons.) degree in Geography from the University of Cambridge between the years 1986 and 1989. There is no information provided about the start and end years of their LLB (Hons.) Law degree from The Open University. Additionally, they completed a Marketing Week Mini MBA with Mark Ritson, although no specific details about the time period or field of study are mentioned.