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Lori Shecter has a long and varied work experience. Lori began their career in 1990 as the VP of Sales at Lifetime Television, where they increased sales by 10 fold and managed a staff of 10. In 1994, they became the President of Breakthrough Entertainment, an independent film distribution company. In 2001, they became the National Sales Director at Gruner + Jahr GmbH, where they created and ran the digital sales department of five publication websites. In 2005, they became the Director of North American Ad Sales at Weightwatchers.com, where they built and ran the first digital sales team and grew advertising sales from $500k to over $40 million. In 2009, they became the CEO and co-founder of Appdrenaline.com, a Digital Marketing and Development agency. In 2011, they became the Co-Founder and Chief Revenue Officer at School Empower. In 2017, they became the Business Owner at Gifted Unique. Finally, in 2015, they became the CEO and Founder of We Are Immediate, a company that provides instant development results.

Lori Shecter holds a Bachelor of Arts in Marketing and Communications from the University of Pennsylvania, and has completed MBA class work in Marketing from New York University.