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LJ Sungyoon Paek is an accomplished executive with extensive experience in digital strategy and branding. Currently serving as CEO of BorderX since December 2019, the company focuses on launching brands into the global market through a combination of strategy, creativity, and data. Prior to this role, LJ served as Co-Founder and CEO of Cashtag, a mobility advertisement platform, from July 2018 to February 2019. LJ began a career in research management at GLG, where duties included connecting clients with expert insights from 2014 to 2018. LJ's early experience includes a position as a Fall Analyst in the Investment Banking Division at StoneX Group Inc., concentrating on M&A transactions. LJ holds a Bachelor of Arts degree in Economics from Yonsei University.