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Jeff Hoffman has worked in a variety of roles in the business development and marketing fields since 1994. Theirexperience began with co-founding Bite Footwear (Golf Shoes) LLC in 1996, where they served as Vice President of Sales and Marketing. In 1998, they were the MiGo Sales Director and Manager of the Sporting Goods Division at Pacific Market International. From 2001 to 2008, they worked at Microsoft as Director of Marketing & Business Development for E&D and International Product Manager for Asia Pacific Japan & Latam PC Hardware & Peripherals. During this time, they also held positions at Belkin as China Country Manager, Marco Consultora as Director of Marketing for APAC, Hayco Group as Director of Business Development, and New Vision Display, Inc. as Director of Business Development for Accessory Glass. Since 2008, they have served as Managing Director for 2Market Limited and Wayfarer Solutions (formerly Wayfarer Points).

Jeff Hoffman obtained their High School Diploma from Punahou School in 1983, after studying General Education from 1976 to 1983. Jeff then went on to obtain a BBA in Finance and International Marketing from the University of Hawai’i - Shidler College of Business between 1983 and 1987.