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Alaine Cooney is an experienced digital marketing professional currently serving as a Digital Marketing Leader at WAX since April 2022. Key responsibilities include analyzing the effectiveness of digital marketing efforts, overseeing email marketing and ad campaigns, developing internal marketing strategies, managing social media platforms, and assisting with CRM system maintenance. Prior roles include Digital Marketing Analyst and Content Creator, where Alaine focused on optimizing SEO strategies and creating multimedia content. Alaine's experience also includes serving as an Arts and Entertainment Technologies Course Grader at The University of Texas at Austin, a Creative Chair and Social Media Director at FostaParty, and a STEAM Instructor at iD Tech Camps. Alaine holds a Bachelor of Science degree in Arts and Entertainment Technologies, Media and Entertainment Industries, and Entrepreneurship from The University of Texas at Austin.