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Sonia Chiu Weber is a seasoned marketing professional currently serving as the Head of Global Marketing at Wave Mobile Money since January 2024. Previously, Sonia operated as a Fractional Chief Marketing Officer, leveraging extensive experience from leadership positions at renowned companies such as American Express, LVMH, and L'Oréal. With a strong focus on brand development and growth strategies, Sonia has successfully enhanced brand messaging for various startups and established brands, achieving notable results, including a 150% growth for Prospa and increased member engagement for WiH Global. An MBA graduate from INSEAD, Sonia possesses a robust academic background alongside a proven track record in scaling marketing efforts and driving customer experience initiatives across diverse international markets.