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Alejandro Hernández Valle has 13 years of work experience in the marketing and e-commerce fields. From 2018 to present, they have been the Chief Marketing Officer at Globatalent. From 2015-2018, they were the Marketing Intelligence & Fidelización Manager at Wanabet. From 2013-2015, they were the Marketing Online & CRM Manager Spain & Latam at turboforex. From 2011-2013, they were the Acquisition Manager-Spain at Ladbrokes. From 2009-2011, they were the Partnership & Affiliate Marketing Manager Spain at Betclic Group. From 2006-2009, they were an E-commerce employee at MPO International. From 2003-2006, they were the Web marketing Manager at Petchey Leisure.

Alejandro Hernández Valle has a background in business analytics, mobile marketing, and marketing and sales. In 2018, they completed the Programa Executive Dirección de Marketing y Ventas at IE Business School. In 2015, they completed the Executive Master Big Data & Business Intelligence at MSMK. In 2012, they completed the Programa superior Mobile Marketing at KSchool.