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Tiina Rinne has held a variety of roles in the technology and telecommunications industries since 2003. Her career began as an HR Coordinator at Canon (Europe) in 2003. Tiina then moved to Nokia Spain in 2006, where they held the role of Key Account Manager Junior. In 2008, they joined Capgemini Spain as a Senior Consultant in the Telecom Media Entertainment division. From 2011 to 2014, they held the role of Senior Consultant at Magenta Advisory and Marketing Manager at Westwing Home & Living Spain. In 2016, they became the CMO of both Wave Location Technologies and Wave Application.

Tiina Rinne has a Master of Science in Economics and Business Administration from the University of Vaasa, which they completed in 2006. In 2019, they completed a Growth Hacking and Growth Marketing intensive course. Tiina has also attended, but not completed, courses at the Universidad Carlos III de Madrid, the Universidad de Monterrey and the China Europe International Business School (CEIBS), where they studied Chinese.