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Beatriz Moreno Cárceles has been working in the creative industry since 2013. Beatriz began their career as a Creative Art Director at Wysiwyg and then at Lola Madrid in the same year. In 2014, they moved to Wave - Friend to Friend Location System as a Creative Art Director. Since 2017, they have been working as the Director of Art at Moonshot Innovation - The Ecosystem Builders.

Beatriz Moreno Cárceles has a Master en Creatividad Publicitaria from the Zink! Project (2012-2013), a Licenciatura en publicidad y rrpp and a Licenciatura en BBAA from the Universidad Europea (2007-2012), and a Grado Superior en Gráfica Publicitaria from the escuela de arte nº10 (2005-2007).