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Jill Ross serves as the Chief Executive Officer at Avidity, overseeing a leading sales and marketing business in the UK and Ireland with multiple agencies including McCurrach, Standout, Zing, Wave, and Thumbprint. With extensive experience in the FMCG, technology, and financial services sectors, Jill specializes in tailored go-to-market solutions. Prior leadership roles include Global Vice President of Category & Channel Development at Unilever and Chair of the IGD Board Of Trustees. Jill holds a MA Hons in French & Politics from The University of Edinburgh and has completed a Women's Leadership Development Programme at INSEAD.