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George leads WAV Group’s Merger and Acquisition division, providing consulting services to help brokerages with inevitable change. He believes that a combination of baby boomer owned franchises, multiple business models, and a tenuous economy indicates an increase in the number of future mergers. In George’s style of practice, cultural compatibility is as important, if not more so than the spreadsheet. Unfortunately, succession planning is rare among baby boomer owned-franchises and often heirs are not interested in continuing the business.