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Peter Lay has worked in the finance and accounting industry for over twenty years. Peter began their career in 1999 as a Senior Manager in Audit at KPMG. In 2009, they moved to Blacks Outdoor Retail Limited, where they held the roles of Head of Finance and Group Financial Controller. In 2013, they joined GANT as Chief Operating Officer, Northern Europe and Finance Director, GANT UK. Most recently, they were appointed as Chief Financial Officer at Wattbike in 2022.

Peter Lay attended the University of Warwick from 1996 to 1999, where they obtained a BSc (Hons) in Accounting & Financial Analysis.