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Katrina Mc Girr has over two decades of experience in communications and marketing, currently serving as the Managing Communications at Waterways Ireland since June 2002. This multifaceted role encompasses corporate and promotional communications, crisis management, digital communications, media relations, stakeholder management, and event organization. Prior to this, Katrina held positions as Managing Marketing at Mc Girr Solutions and as a consultant at Lakeland Country Breaks. Academic qualifications include a Master's Degree in Digital Marketing, diplomas in Marketing and Leadership, and certifications in Project Management, alongside being a Chartered Marketer since 2005.