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Zahir Raniwalla is a seasoned marketing professional with extensive experience in demand generation and brand promotion. Currently serving as a Senior Marketing Manager at Waters Corporation since September 2021, Zahir previously held the role of Global Marketing Communications Specialist at John Crane, where responsibilities included designing multi-channel programs for aftermarket service solutions. Earlier experience includes positions such as Marketing Manager at Norican Group and Marketing & Events Executive at M&I Materials Limited, where Zahir focused on promoting the brand through global events and ensuring optimal return on investment. Initial roles included Marketing Executive at Building Product Design Ltd and Marketing & Events Administrator at The Manufacturing Institute, contributing to the organization of events aimed at enhancing the performance of SME manufacturers. Zahir holds a Master's degree in Magazine Journalism from the University of Central Lancashire.