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Bruce Cole has over 20 years of work experience in sales and business leadership roles. Bruce most recently worked as the Vice President of Sales and Marketing at WaterFurnace International since 2018. Prior to that, they held the position of Vice President of Sales for Transfer Systems at Tuthill Corporation from 2013 to 2017. Bruce also served as the Vice President of Sales at Regal Beloit from 2004 to 2013. Before that, they worked at GE and held various roles such as Sales Leader for Industrial Systems East Region and e-Business Leader for Industrial Systems. Bruce started their career at General Electric as the CAC Business Leader.

Bruce Cole received their Bachelor of Science degree in Industrial Technology from Purdue University, where they attended from 1984 to 1989. Later, they pursued a Master of Business Administration (MBA) at Indiana Wesleyan University, studying from 1995 to 1997, with a focus on Business.