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Koby Ganini has a strong background in sales and marketing within the technology industry. Koby began their career in 1994 as a Sales and Marketing Manager at E&M Computing. Koby then moved on to ECI Telecom, where they held the role of Marketing Manager from 1997 to 1999. Ganini's next position was with Ceragon Networks, where they worked as the Director of Sales for the APAC region from 1999 to 2003. From 2004 to 2009, they served as the Regional Director of Sales EMEA at Ceragon Networks. Following that, they joined Maxtech Networks as the VP of Sales from 2009 to 2012. Ganini's next role was as the Sales Director at TraceSpan Communications from 2012 to 2015. Currently, they are the Director of Sales APAC at Waterfall Security Solutions Ltd, where they have been since 2015.

Koby Ganini attended Tel Aviv University from 1990 to 1994, where they pursued a Bachelor of Science degree in Mechanical Engineering and Robotics.