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Michael Wicke has a diverse work experience spanning several companies and roles.

At waterdrop®, they served as the Head of Performance Marketing & Media Strategy, where they built and led a team of dedicated marketers and implemented a comprehensive measurement setup and reporting suite. Michael also defined the media buying and success measurement strategy across various sales channels.

Prior to waterdrop®, Michael held various leadership positions at Delivery Hero SE. Michael served as the VP Performance Marketing and later as the VP International Marketing. Before that, they were the Senior Director of International Marketing and also the Head of Marketing Austria. Additionally, they led the Performance Marketing team in Germany and served as the Head of Display Marketing & Affiliate Marketing International.

Michael also worked at DailyDeal GmbH, where they were an Online Marketing Manager, and at Affinitas GmbH, where they were the Online Marketing Manager for Europe.

Earlier in their career, they worked as an Event Manager at TGM Event & Sportmarketing GmbH, as an Intern in International Event Marketing at Porsche, and as an Intern in Online Marketing and SEO at Family First SARL.

Overall, Michael Wicke has extensive experience in performance marketing, media strategy, and international marketing across various industries.

Michael Wicke pursued their higher education from 2004 to 2010 at the University of Bayreuth, where they obtained a Diplom-Sportökonom degree, which is equivalent to an M.Sc., with an impressive grade of 1.6, equivalent to an A. During their time at the university, they focused on subjects such as Business Administration, Law, and Sports Science. In 2006-2007, Michael also studied at Université Côte d'Azur, specializing in Gestion d'entreprises. No specific degree was mentioned for this period.