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Daniel Balbas Dulanto is an experienced professional in data quality, CRM, and marketing analytics, currently serving as the Director of Retention and Monetization at WatchGuard Technologies since April 2022. Prior roles include CRM Manager at Panda Security from January 2015 to April 2022, focusing on marketing campaign targets, and CRM/BI Analyst at BMW Group España, where significant contributions were made to data quality, CRM operations, and marketing support. Early career experience includes a Consultant position at Accenture, involved in international CRM system deployments for telecommunications companies. Daniel holds a Master’s degree in Statistical Learning and Data Mining from Universidad Nacional de Educación a Distancia and a Computer Engineering degree from the University of Deusto.