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Nik Riccardi has a diverse work experience in the field of digital marketing and SEO. They started their career as a Marketing Assistant at Mr Clutch Autocentres in 2018 and worked there until 2020. In 2021, they joined Sleeping Giant Media as a Search Account Executive and stayed there until 2022. Then, they served as an SEO Executive at Childrensalon from 2022 to 2023. Currently, they are working as an SEO Manager at Watchfinder since June 2023.

Nik Riccardi pursued a Master's degree in Digital Marketing and Analytics from the University of Kent between 2020 and 2021. Prior to that, they completed their Bachelor of Arts in Marketing at the University of Lincoln from 2015 to 2018.