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Marc-Andre Savard is a Senior Qualitative Researcher at Watch Me Think. Marc-Andre founded Backstage Insights + Strategy and held senior positions at Harvest Insights, Kmart Australia Limited, Cirque du Soleil, bleublancrouge, and CROP. Marc-Andre's extensive experience includes managing consumer research activities, implementing marketing intelligence tools, analysing data for segmentation, and providing strategic recommendations to high-level executives. Savard holds a Master of Science in Administration (M.Sc.) in Marketing and a Bachelor of Business Administration (B.B.A.) in Marketing from HEC Montréal.