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Farid Benmoussa is a seasoned professional with extensive experience in retail strategy and business development. Currently serving as the Senior Retail Strategy & Business Development Manager at Wasl Group since November 2017, Farid manages an elite retail portfolio of over 4,500 spaces and 65,000+ assets, enhancing Wasl Properties' reputation as a leading landlord in Dubai. Previous roles include Regional Sales Director at Wefee1, where innovative loyalty solutions were developed for brick-and-mortar businesses, and Director of Business Development at RIF Trust, focusing on high net worth and institutional client advisory. Farid also founded and led SEP, a construction firm in France, and Oriental Management & Holding Ltd in Dubai, successfully launching international brands in the GCC market. Educationally, Farid holds a Bachelor’s Degree in International Marketing from Aix en Provence.