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Maxwell Reich, MSDA, currently serves as the Director of Analytics & CRM Strategy at Washington Athletic Club, a position held since 2011, where responsibilities include leading the development of Business Intelligence assets and administering Salesforce CRM. Previous roles at the same organization encompass Senior Manager positions in both Business Intelligence & Business Development, and Business Development, where Maxwell implemented business intelligence infrastructure and drove sales growth. Prior experience includes serving as Census Team Leader at the United States Department of Commerce. Maxwell holds a Master's degree in Data Analytics from WGU Washington, a Data Analytics Certificate from the University of Washington, and a Bachelor's degree in Business from Washington State University. Additional education includes an Associate degree from Shoreline Community College and ongoing education through Salesforce's Trailhead program.