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Hendrik Berkenbusch is an accomplished professional in the music streaming industry, currently serving as Senior Manager Streaming at Warner Music Central Europe since December 2017. In this role, Hendrik has been instrumental in streaming marketing, developing marketing concepts for album and single releases across platforms like Apple Music and Spotify, as well as creating and marketing playlist brands. Prior experience includes a position as Content Manager at Deezer, focusing on editorial management and content acquisition, and a marketing internship at Zebralution GmbH. Educational qualifications include a Master of Science in International Business Administration from European-University Viadrina and ongoing studies for an MBA at the University of Buenos Aires, alongside a Bachelor of Science in Administration and Management from Universidad Complutense de Madrid and a Bachelor of Science in International Business from European-University Viadrina.