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Kyla Jones is an accomplished marketing professional with extensive experience in lifecycle marketing and customer relationship management, primarily within the media and entertainment industry. Currently serving as the Senior Director of Lifecycle Marketing for Max (formerly HBO Max) and discovery+ at Warner Bros. Discovery, Kyla has successfully led engagement and retention strategies across multiple communication channels. Previous roles include Director of Lifecycle Marketing at Discovery Inc, where Kyla launched discovery+ and developed the CRM strategy, and various positions at A+E Networks and Nickelodeon, with a focus on user acquisition, CRM campaigns, and data-driven marketing strategies. Kyla holds an MBA in Marketing and Management from the Fordham Gabelli School of Business and a B.S. in Marketing from Fordham University.