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Fredrik McCarthy is an accomplished professional with extensive experience in marketing technology, automation, and customer relationship management. Since January 2019, Fredrik has served as the Director of Global MarTech, Automations & CRM for Max, HBO Max, and discovery+ at Warner Bros. Discovery, where leadership involves a central team focused on enhancing personalization and marketing automation capabilities. Previous roles include various director and management positions in retention and CRM for discovery+, along with strategic advisory roles on multiple boards at Blueshift, IHM Business School, and Medieinstitutet. Fredrik's earlier career includes positions at Bonnier Magazines & Brands and APSIS International AB, along with a solid educational background from institutions such as Stockholm University and Rotterdam School of Management, Erasmus University.