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Nikolay Zhukov is a seasoned professional in user acquisition and social advertising, currently serving as a Senior User Acquisition Manager at Wargaming since November 2019, where prior experience also includes the role of Social Advertising Manager. Before Wargaming, Nikolay worked as a Web Analyst at Nextmedia.pro from July 2018 to October 2019. Academic background includes a Bachelor's degree in Sociology and Social Informatics followed by a Master's degree in Management and Analytics for Business, both from the Higher School of Economics, completed between September 2014 and May 2020.