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Nadezhda Ivanova started their career in 2000 as a Junior Lecturer at Saint Petersburg State University, eventually becoming a Senior Lecturer in 2003. In 2014, they transitioned to a role at Wargaming/Lesta as a UX Researcher, later progressing to Senior UX Researcher. Nadezhda then became a UX Research Team Lead at Lesta Studio and later at Wargaming.

Nadezhda Ivanova earned their PhD in General Psychology and Personality Psychology from Saint Petersburg State University between 1995 and 2003.