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Matthew Harter is a seasoned Senior Account Executive at WAOW, where since July 2008, creative and impactful TV and digital marketing campaigns have been developed for businesses in central and northern Wisconsin. With a strong focus on establishing partnerships with regional and national firms, campaign strategies have successfully targeted audiences within the Wausau/Rhinelander DMA. Prior to this role, Matthew served as an Account Executive at WSAW-TV from March 2004 to July 2008, where efforts were centered on crafting prominent marketing initiatives for diverse local enterprises. Matthew holds a Bachelor of Arts in Communication with a focus on Advertising and Marketing from the University of Wisconsin - Eau Claire and an Associate of Arts and Sciences in General Studies from the University of Wisconsin - Marshfield.