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Shah Alum is an experienced professional in digital marketing, currently serving as Vice President, Digital at J.P. Morgan since July 2016, where roles include eCRM Manager for the EMEA region. Prior experience encompasses various positions in digital marketing consultancy, including Consultant at emocial digital and e-Marketing Consultant at Wildfire HQ Marketing, focusing on B2B and e-marketing strategies. Shah also held managerial roles in marketing solutions at Naked Communications Europe and campaign management at Intela, contributing significantly to email marketing revenue targets. Other notable experiences include Digital Producer at eBay Enterprise and Client Service Consultant at Emailvision. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.