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Ben Walton currently serves as the Chief Commercial Officer at Walr, a data creation partner that integrates technology and expertise to enhance customer growth. Previously, Ben held multiple roles at System1 Research, including Chief Commercial Officer and General Manager for both Europe and the UK, where responsibilities focused on commercial operations and maximizing ROI for clients. Prior experience includes significant roles at GfK, culminating as VP Sales for gfknewron and Global Head of Consumer Insights, overseeing strategic initiatives across various regions. Early career experience includes directorial and managerial positions at Adelphi International Research and a brand management role at AstraZeneca.