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Linda Rohrer has extensive experience in sales and marketing across various sectors, primarily within the travel and hospitality industries. Currently serving as the Director of Sales at Wallop Inc., a Vancouver-based digital marketing agency, Linda specializes in optimizing brand communication and facilitating direct bookings for luxury brands. Previous roles include Director of Sales - Enterprise at Sojern, where data-driven traveler marketing was utilized, and Senior Sales Manager at Travelzoo, focusing on the hotel division in the Americas. Linda co-founded ELA Connection, an events agency, and has held significant positions at the San Diego Business Journal and CFO Publishing, among others. Linda holds a BA from UC Irvine with a specialization in Spanish.