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David Eckman is an experienced marketing analytics consultant currently working with Natural Wellbeing Distribution Inc. since August 2021 and serving as an advisory board member for Wallop Inc. since September 2022. Previously, David held significant leadership roles at Cardinal Path from March 2011 to July 2020 as Chief Analytics Officer and Chief Technology Officer, where responsibilities included leading the Digital Intelligence team and providing strategic consulting to clients. As a co-founder and senior partner at Cardinal Path, David focused on analytics infrastructure and data-driven operational decisions. David also co-founded VKI Studios and served as Chief Analytics Officer from July 1998 to March 2011, emphasizing data analysis for client consulting. David holds a BComm in Business/Commerce from the University of Victoria and a certificate in Multimedia Design from The University of British Columbia.