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Edwin M. Colella has an extensive work experience, beginning in 2006 with Ferrari S.p.A. where they served as Global Marketing Director. From 2012 to 2015 they were Global Director Communications at IWC Schaffhausen, and from 2015 to 2016 they were Chief Marketing Officer and Vice President Special Projects at Octo Telematics. In 2016 they became Chief Sales and Marketing Officer at Omoove, and in 2017 they were an Investor at both KPI6 and YOCABÈ. In 2019 they joined the Corporate Advisory Council at SolBridge International School of Business. Most recently, they have been Co-Founder of Markible since 2021 and Chief Sales and Marketing Officer of Wallife since 2022.

Edwin M. Colella has a long education history. Edwin M. attended Liceo Scientifico "Vilfredo Pareto" in Losanna from 1981 to 1986 and obtained their Maturità Scientifica. From 1986 to 1988, they attended Accademia Militare di Modena and obtained their Diploma in Scienze Strategiche. Edwin M. then attended Scuola di Applicazione - Torino from 1988 to 1990 and obtained their Scienze Strategiche. Edwin M. then attended Università degli Studi di Torino from 1990 to 1994 and obtained their Laurea in Scienze dell'Informazione. Edwin M. then attended Bologna Business School from 1999 to 2001 and obtained their Executive MBA in Business Administration. In 2003, they attended Northwestern University - Kellogg School of Management and obtained their Media Management Development Program. Edwin M. is currently attending Università degli Studi di Torino and is expected to obtain their Laurea in Scienze Strategiche in 2021.