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Eunice T. is an experienced media professional with a robust background in both offline and online media planning and strategy. Currently serving as Offline Media Manager at Wallapop since April 2021, Eunice is responsible for generating and deploying ATL media strategies across multiple markets while managing global budgets to optimize ROI through data analysis. Previous roles include Senior Media Planner at Arena Media and Infinity Media Solutions, where Eunice developed 360º media strategies and managed campaigns for various national and international brands. Eunice has also contributed as a Freelance Social Media Strategist for art and wellness organizations in Barcelona. A well-educated individual, Eunice holds degrees in communication, public relations, and digital marketing from various esteemed institutions, including INSEAD and Universitat Autònoma de Barcelona.