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Anita Velinova is an accomplished professional with extensive experience in partnerships and alliances across various sectors. Currently serving as Regional Alliances Director for North EMEA and previously held the role for Nordics & Middle East at WalkMeâ„¢ since April 2023. Anita also contributes to the Finnish Rugby Federation as a Board Member and Vice Chairperson. Prior positions include Partnerships & Alliances Director at Workiva, Strategic Alliances at OneTrust, and roles at Hootsuite, Mimecast, Tableau Software, COMPRiS, Gartner, and Canterbury Travel, where Anita demonstrated expertise in channel management, business development, and strategic planning. Educational qualifications include an MSc in Economic Competitiveness and International Business from the University of Birmingham and a BA (Hons.) in Business Management from the University of Worcester.