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An accomplished and experienced marketing leader, Pete brings with him a wealth of experience. He is currently CMO, TSB (part of the Spanish banking group Sabadell), where he is responsible for brand, data, analytics, communications, digital, content and sponsorship. He recently committed to rolling out the Adobe Experience Platform for the company. Alongside his role at TSB, Pete has been a passionate supporter of diversity and inclusion and was an Executive Sponsor for TSB’s multi-award winning inclusion network.

Prior to TSB, Pete was Brand Communications and Marketing Director, Aviva, where he led the marketing team in Aviva’s ‘Digital Garage,’ a technology and innovation hub for advanced data and analytics. While there, he also helped implement the Adobe Marketing Cloud as the business shifted towards a more data driven and digitally led marketing function. His previous roles also include Chief Marketing Officer, The Post Office, Chief Marketing Officer, RSA Group, and Head of Marketing Operations, One Tel.