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Björn Asmus has a background in Sports Management and Economics, with a Master of Science degree in Sport, Business, and Law. With experience in event management, social media marketing, digital marketing, and product management for various companies such as Wacker Neuson Group and CYBEX, Björn is currently working as a Digital Customer Experience Manager. Their expertise includes steering UX Designers and Web Devs to improve the customer experience on digital platforms and driving consumer-focused concepts to enhance user journeys.