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W2O Group acquired Sentient in December 2016, adding to its digital and analytics prowess and thus appointing Adam as Chief Digital Officer. Adam successfully led Sentient as Partner and President from its inception in 2008 by balancing rapid growth with consistent delivery of results. Adam brings to the table a broad set of interactive expertise as well as the ability to translate measurable business objectives into revenue-generating solutions. Previously, Adam held a leadership position at Ignite Health (now Palio), where he led the East Coast expansion. He was also at the head of Temel, Inc. (now Zeta), where he started their ePharma marketing division.

Adam received his degree in business administration and computer applications from Sierra Nevada College. He currently resides in Chester, New Jersey, with his wife and two young boys.