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Beccy Smith is a seasoned public relations professional with a strong background in consumer communications. Currently serving as Senior Account Director at W Communications, Beccy leads the Consumer Drinks division, managing a growing team and overseeing notable clients such as Bacardi Europe and Chapel Down English Wine. Prior experience includes Senior Manager roles at Weber Shandwick, focusing on client results, and Senior Account Manager at Story, working with major brands like Sainsbury’s and Diageo. Beccy has also held various account management positions at Ketchum and worked with John Lewis in multiple capacities, from freelance communications to support roles in merchandise PR. Beccy earned a Bachelor of Arts in Public Relations from Leeds Metropolitan University in 2014.