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Chris Hughes has a strong background in sales planning and analytics, with experience in various industries such as medical apparel, entertainment, and digital gaming. Currently serving as the Director of Category Management and Trade Promotion Analytics at Vytalogy Wellness, Chris leads projects to grow revenue and maximize profitability. With a degree in Economics and Journalism from California State University, Northridge, Chris has excelled in roles at companies such as Warner Bros Interactive Entertainment and Strategic Partners, Inc. Throughout their career, Chris has developed promotional and strategic plans, established business relationships, and synthesized consumer insights to drive sales success.