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Sonia is Senior Vice President of Worldwide Marketing & Communications. In this role Sonia is responsible for the overall strategy and delivery of VUBIQUITY’s Affiliate and Corporate marketing-related activities, and Communications and PR for the business.

Prior to joining Vubiquity, Sonia had a long-standing career at BBC Studioworks, a commercial division of the British Broadcasting Corporation. She was Head of Business Development & Marketing for Digital Media Services where she was responsible for growing the digital archiving and content distribution business to brands such as BBC Worldwide, ITV Studios, All3Media and Endemol Shine. Prior to that she was Head of Post Production for Entertainment Productions, where she was responsible for the commercial and operational management of a high-end post production facility, serving both in-house BBC and Independent productions.