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Fred Handsman is Senior Vice President, Strategic Planning and Business Development at Vubiquity. He works with the world’s leading media and entertainment companies, including all major and independent Studios, Networks, Cable Networks, Telcos, Media Agencies, Sports Franchises and other global content owners. With a unique combination of both startup and large company experience, Fred handles all stages of the digital content and media supply chain for companies within the media, broadband and telecommunications industries.

Focused on developing digital media production and distribution capabilities, Fred successfully identifies and executes unique strategic and tactical service solutions that cater to the specific needs of each client and their strategic business partners, lowering costs through consolidated workflows throughout the media and entertainment supply chain. Fred brings a specialized expertise in advanced advertising solutions & VOD, OTT, TVE, mobile & IPTV content distribution. He has a proven track record in delivering superior customer service, exceeding expectations in closing large scale deals, and maximizing financial performance.

A dedicated leader with excellent communication skills, Fred provides strategic leadership, as well as establishes and creates long-term goals, strategies, plans, and policies, thereby driving digital technology and product development with clients. He brings an innate ability to build relationships and markets, solve partner needs, and build trust with the world’s largest multinational teams to deliver and achieve sales goals and determine potential opportunities for new business.