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Alejandra Soto Méndez is an accomplished professional with extensive experience in customer experience and marketing. Currently serving as Chief of Staff and Head of Customer Experience at VTEX since January 2020, Soto Méndez previously held various leadership roles including Customer Success Leader and Customer Care Manager. Prior experience includes serving as Category Manager of Autoparts & Accessories at Mercado Libre from May 2017 to January 2020 and marketing manager at AutoTodo Mexicana from June 2011 to April 2017, where responsibilities included brand positioning, market research, social media management, and sales strategies. Soto Méndez holds a Master’s degree in Management and Marketing from UPAEP and a Bachelor's degree in Computer Science from Benemérita Universidad Autónoma de Puebla.