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Alexandra de la Cruz currently serves as the VP of Talent & Brand at VShojo, focusing on brand and talent development since January 2021. In this role, Alexandra is responsible for building and establishing the growth of VShojo's independent branding and the development of individual talent brands for an expanding roster of talent members. Prior to this, Alexandra worked at Twitch as a broadcaster from January 2014 to July 2022 and held the position of Affiliate Marketing Specialist at DXRacer USA for a brief period in late 2018, where responsibilities included collaborating with current influencers and onboarding new affiliates and sponsors.