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Jonathan Nafarrete has worked in various roles in the media and fashion industries since 2003. Jonathan began their career as the Founder of Domain Name International, where they were responsible for domain name acquisition and web development. In 2005, they worked as a Merchandise Manager/Assistant Buyer at Kate Daniel. In 2007, they worked as a Merchandise Manager/Buyer at BB Harris Clothing, where they were responsible for in-store retail build out and inventory fulfillment. From 2008 to 2011, they worked as a Social Media and Content Strategist at ActiveMatter, where they were responsible for strategic campaign development, monitoring/reporting, influencer outreach and social consumer research. From 2011 to 2015, they were the Director of Content at BLITZ, where they lead strategy and execution of communication efforts across client accounts. Finally, from 2015 to 2019, they were a Co-Founder at VRScout and from 2019 to present, they have been a Co-Founder at Scout House.

Jonathan Nafarrete has attended University of Southern California and California State University, Long Beach.