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Sam Bench has extensive experience in digital marketing and performance marketing. They have held various roles in notable companies such as VRAI, where they served as the Director of Performance Marketing. Prior to that, Sam worked as a Performance Marketing Manager EU at VRAI. They also founded a full-service digital marketing consultancy called Benchmark Digital Ltd, where they served as the Digital Marketing Director. Sam has experience in paid media, managing media spend of up to £13m. They have also worked as a Paid Search & SEO Consultant at Agent Provocateur, a Biddable Account Manager at Mindshare and Essence, a Senior Search Analyst at MEC, a Senior Search Manager at Forward3D, and a Senior Account Manager at DigitasLBi. Sam's earlier experience includes working as a PPC Manager UK & Ireland at lastminute.com and as a Search Executive at Razorfish.

Sam Bench attended The Manchester Metropolitan University from 2003 to 2007. During this time, they pursued a BA Hons Degree in Business.