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Cindy Lam is a seasoned marketing professional specializing in performance marketing with extensive experience in digital media management. Currently serving as the Senior Performance Marketing Manager at VRAI, Cindy leads marketing efforts for a rapidly growing brand focused on sustainably created diamonds. As a Freelancer since 2018, Cindy has developed and executed digital media strategies across diverse verticals, emphasizing optimization and effective campaign management. Prior roles include Manager of Search & Social at Operam, Inc., where Cindy managed substantial advertising budgets for prominent entertainment clients, and Media Manager at Hawke Media, focusing on paid social strategies for small to medium-sized businesses. Cindy holds a Bachelor’s Degree in Business Administration with a focus on Marketing and Legal Studies Management from California State University, Fullerton.