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Alexander Fürer has worked in the creative and marketing industry since 1999. Alexander began their career as a Copywriter at FCB Global in 1999, followed by a role as a Copywriter at TBWA Switzerland in 2002. In 2006, they became a Senior Copywriter at Scholz & Friends, and in 2007, they moved to Euro RSCG Zurich (Havas Worldwide) as a Senior Copywriter. In 2008, they joined TKF Kommunikation & Design as a Partner & Digital Strategist. In 2018, they founded RDCL Zurich as a Strategist and also became Co-Founder & COO of VR All Art. In 2021, they became Co-Founder, Creative, Art and Marketing at ALL-ART.

Alexander Fürer obtained their Matura from Gymnasium Friedberg in an unknown year. Alexander then went on to pursue a Master of Arts (M.A. - D/F) in Business Administration/Marketing from Universität Freiburg, which they completed in 1998. During their studies there, they also obtained a Batchelor of Arts (BA) in Journalistik und Kommunikationswissenschaft in 1999. In 2012, they obtained a Weiterbildung in Strategische Planung from SAWI. In 2014, they obtained a Master Class Digital Acceleration from Hyper Island. In 2016, they obtained a Master Class Business Transformation and a Digital Marketing Online Course in Digital Marketing, both from Hyper Island. In 2018, they obtained a Creative Data Lab from Hyper Island. In 2020, they obtained an Art Market Economics certification from Christie's Education and in 2021 they obtained an Art Law certification from Christie's Education. Finally, they are currently pursuing a Blockchain Technologies: Business Innovation and Application certification from MIT Sloan School of Management, which they are expected to obtain in 2022.