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Erica Sung has extensive experience in data analytics, market research, and research assistance. Erica has held various leadership roles in companies like Vpon Big Data Group and ÈA´T, where Erica has been involved in product development, tech support, BI platform management, and ISO Certification. Erica has also worked on projects related to voice of customer, worldwide sell-out database integration, and retail data extrapolation. Their educational background includes a BS in Psychology from National Chengchi University. Erica has also contributed to research publications in the American Journal of Psychiatry.