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Jan-Jaap van den Hoek has extensive work experience in various roles and industries. Jan-Jaap is currently the CEO and Co-founder of Vormats, a company that provides an easy way to create professional videos. Prior to this, they worked as the Business Director for bureau kellerman. Jan-Jaap also owned their own company called BuroHoek, where they offered services such as interim management, account management, project management, marketing-communication management, brand activation, brand management, and production.

Jan-Jaap has also held positions at ID&T as a Sales Manager for Brand Partnerships, at BrandDeli as a Senior Account Manager for Brand Partnerships, and at Havas Worldwide Amsterdam as the Director of Activation & PR and as a Freelance Senior Brand Activation & PR Manager. Jan-Jaap has also worked as an Interim Senior Account Manager for Brand Partnerships at BrandDeli, Discovery Inc, and Havas Life.

Jan-Jaap's work experience also includes being a Brand Activation Manager at Havas Life, where they provided strategic advice and developed brand activation concepts in areas such as media, PR, experiential, sport, and social media. Jan-Jaap has also worked as a Project Coordinator at RTL Nederland, where they supervised and coordinated sponsored TV productions, advised clients on media needs, supervised media campaign creation, and conducted research on media processes.

Jan-Jaap van den Hoek attended The Utrecht School of the Arts from 2002 to 2006, where they obtained a Bachelor of Art and Economics degree. No specific field of study is mentioned.